The GEO Copywriting Report
Find out exactly what it takes for LLMs to recommend your brand to your ideal guests and visitors, and for those people to actually choose you for your story. We’ve laid it out in delightful detail in the free GEO Copywriting Report. Learn how to transform beige, flavourless words into copy that LLMs like ChatGPT [...]
The Story Behind the Sando: How the Strawberries and Cream Sandwich from M&S Has Piqued Viral Interest
Strawberries, Cream, and a Perfect Slice of Controversy A sandwich is rarely the subject of national debate - let alone one filled with strawberries and cream. But earlier this month (June 2025), Marks & Spencer did something quietly audacious. Just in time for Wimbledon, the beloved British institution unveiled its latest creation: the Strawberries and [...]
The Story Lives Aboard: Designing Emotion on Celebrity Apex
A Quiet Beginning The morning of June 18th began like many others on Britain’s south coast: sunlit, brisk, softly murmuring with the sound of luggage wheels, gulls, and quiet anticipation. But by the time we stepped aboard Celebrity Apex - the second ship in Celebrity Cruises’ visionary Edge Series - the atmosphere had already shifted. [...]