The Story Behind the Sando: How the Strawberries and Cream Sandwich from M&S Has Piqued Viral Interest
Strawberries, Cream, and a Perfect Slice of Controversy A sandwich is rarely the subject of national debate - let alone one filled with strawberries and cream. But earlier this month (June 2025), Marks & Spencer did something quietly audacious. Just in time for Wimbledon, the beloved British institution unveiled its latest creation: the Strawberries and [...]
The Story Lives Aboard: Designing Emotion on Celebrity Apex
A Quiet Beginning The morning of June 18th began like many others on Britain’s south coast: sunlit, brisk, softly murmuring with the sound of luggage wheels, gulls, and quiet anticipation. But by the time we stepped aboard Celebrity Apex - the second ship in Celebrity Cruises’ visionary Edge Series - the atmosphere had already shifted. [...]